Down time

So, it's January! Happy New Year!

Did your restaurant have a busy holiday season? I hope so!  Now, what to do in your down time? January is traditionally slow... everywhere.

1) Rest your key staff. If they don't have vacation time coming to them, rest them by giving them a change of pace. Is there a marketing course or a fun new mixology course available? A change of pace is a great way to re-energize.

2) Clean. Clean like crazy. What a great way to start a new year. When it comes time for your visit by the Health Inspector, you'll be much further ahead.

3) Bounce back offers. How about every paying customer that comes through your door in the next 10 days, gets a $10 voucher for use January 14-30?  Have them visit you twice!

4) Start planning your next great holiday event. What do you have planned for Valentine's Day specials?

5) Eat out! Yes, eat out at your friend's restaurants and the competition too. Eat, socialize and enjoy. Consider it research. Friend... or competitor, you'll find inspiration.