Mother's Day is the busiest restaurant day of the year. Whether you work at KFC or Spago, it's bound to be a ridiculously busy event.
I think of it as "Game Day." It's the real event. It's not a drill. Every other day has been practice so that we can execute our plan and work to our maximum efficiency on Mother's Day.
As a mom it's tough though. You want to be with your own family. However, if you work in a floral shop or restaurant, you know that it's work first... and your own Mother's Day activities after.
The absolute majority of moms are treated to brunch or dinner that day. And as a restaurant owner, it is my pleasure to cook for others and I'm glad to do it on Mother's Day.
Restaurants who do NOT advertise for this event are making a big mistake. Let's face it, dads and kids need the obvious hints. Your Mother's Day advertisements don't need to be for a sale. Don't discount your prices. In fact, this is your time to charge full price, and provide your best service and experience possible. You will need your best staff working.
Your advertisements could showcase a special menu, or even a simple reminder to make reservations. Your goal is to make sure you are at the top of the list when families are planning their gifts/events for mom.
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