Sunday, May 26, 2013

Bring them back

If you've ever been to a Disney resort or on a cruise you'll recognize the term "Bounce Back" offer.

If you know you have shown your guests a good time, or you are even somewhat confident that they'd return for your product, you should really consider making a bounce back offer.

How do you do this? Easy. Staple a savings coupon for your restaurant to their take-out order. Offer a free lunch draw for people who leave their business cards. Ask your fans to follow you on Facebook and Twitter.

Simply find a way to interact, beyond at the table side.  If you're top of the mind for your guests,  and you provide consistently good food and service, why wouldn't they come back?

Simply invite them!

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