This has been the longest and most harsh winter in our province's history. Such adverse conditions can affect your building, your traffic, your guests' attitude and your own mental health.
5 things I have learned:
1) There are some things you can't control. Weather is one of them!
2) Your warmth and positive attitude will be contagious. Share it!
3) People will travel and brave the elements when you have a quality product. Never compromise your quality.
4) Marketing is a good thing. Use the resources in your community. Partner with other businesses to bring unique and thoughtful offers to the table.
5) Invest time and energy into training your staff. They are your best asset.
